The Evolution of Gillette's Razor Blades: From Tainted Management to Super Blue

Gaisman (Auto Stop) took over management of Gillette in a tumultuous period marked by financial scandals. Amidst this chaos, the company introduced new blade designs and numbering systems that would shape its future success. In this article, we'll delve into the fascinating story of Gillette's razor blades, from their humble beginnings to the iconic Super Blue blades.

In 1928, Gillette stopped using serial numbers on razors, marking a significant shift in the company's approach to production and innovation. The same year, the Probak reached the market, paving the way for new designs and technologies. Auto Strop began selling Probak razors and blades, utilizing Gaisman's innovative design.

The Kroman blades, introduced during this period, showcased Gillette's commitment to quality and precision. Despite Henry J.'s offer of a strip-based blade design, Gillette chose not to pursue it, instead opting for its own patented technology. Meanwhile, competitor Roth-Buechner in Germany was acquired by Gillette, expanding its reach and influence.

The 1920s were a transformative time for Gillette, marked by significant growth and innovation. In 1928, the company celebrated its 25th anniversary as a Delaware corporation, solidifying its position as a leader in the industry. The Old Type continued to evolve, with various sets and models being introduced without serial numbers.

The New Improved razor was launched in May of that year, featuring a new serial number format starting with 1A. This marked a significant departure from earlier numbering systems, which had been criticized for their complexity and lack of precision.

As the decade drew to a close, Gillette continued to innovate and expand its product line. The introduction of the Milady Décolleté in 1920 marked a major milestone for the company, as it entered the women's shaving market for the first time. Nickerson's improved automatic honing machine allowed for increased blade production, further solidifying Gillette's position as a dominant player in the industry.

Today, Gillette is synonymous with quality and precision, thanks in large part to its rich history of innovation and adaptation. The Super Blue blades, introduced later in the company's lifespan, are just one example of this commitment to excellence. With their cutting-edge technology and sleek design, these blades have become a staple of modern shaving.

In conclusion, the evolution of Gillette's razor blades is a testament to the power of innovation and perseverance. From tainted management to Super Blue, the company has navigated countless challenges and opportunities, emerging as one of the most iconic brands in the world. Whether you're a seasoned collector or simply a fan of quality shaving products, the story of Gillette's razor blades is sure to captivate and inspire.

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